Your website, social media, ads and promotions all fall under AHPRA rules.
One small mistake can expose your practice to unnecessary risk.
This checklist turns complex guidelines into a simple, tick-box system your team can actually use.
Non-compliant marketing isn’t just a “minor issue”.
It can lead to fines - up to $60,000… serious reputational damage, and even de-registration.
And most breaches don’t happen through paid ads. They usually come from your website, reviews, and social media posts.
This checklist helps you catch those risks before they become a problem.
Perfect if you want to review your own marketing quickly and safely. You’ll get:
A simple, printable tick-box checklist
Plain English guidance (no legal jargon)
Covers websites, social media, ads, images, reviews, offers and claims
Sourced from AHPRA advertising guidelines, including the latest cosmetic requirements
About Bright Dental Marketing
Bright Dental Marketing is a specialist dental marketing agency based in Sydney.
Dentistry is all we do. And AHPRA compliance is built into everything we create.
We work exclusively with dental practices across Australia, helping them grow with marketing that is effective, ethical, and aligned with AHPRA requirements.
We understand:
How dental marketing actually works
How AHPRA rules apply in real campaigns
Where clinics commonly put themselves at risk
We’ve conducted compliance reviews and audits across practice websites, social media accounts, and Facebook and Google Ads.
This checklist isn’t theoretical.
It’s built from real audits, real campaigns, and real compliance issues we see every week.




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